2020 Holiday Strategy

Ideated and activated on a full-funnel approach to the 2020 holiday season, starting with short videos and retargeting with personalized ads + sale messaging; leveraged exclusive 1P audiences to circumvent high competition and cost inefficiencies in the marketplace. 

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With a 30% increase in spend YoY for the entire season, increased attributed revenue 68%. 

During Black Friday/Cyber Monday, specifically, turned a 109% increase in spend into an almost equivalent 107% increase in attributed revenue.