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Star Wars: Galaxy's Edge

Disneyland Resort

Recommended and implemented a full placement asset customization strategy on Facebook and Instagram for the announcement and opening of Star Wars: Galaxy's Edge at Disneyland Park. Reached a total of 5.7M unique users and generated over 16.6M impressions, an increase of 24% and 35%, respectively, from prior campaigns with a similar message that did not utilize PAC.

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