Alice in Wonderland Organic Collection Launch

shopDisney.com

Devised a cross-platform organic strategy and provided creative direction for the launch of our new Alice in Wonderland by Mary Blair Collection, highlighting key products and, in a first for the business, the artists and designers behind the release.

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Across all platforms, the campaign drove 1.1M impressions and 28.5K engagements.

Content performed between 87%-342% better than benchmark depending on platform.