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Snapchat Launch


Launched shopDisney's paid presence on Snapchat in August 2020.

Targeted available 2nd and 3rd party audiences related to Disney, shopping, and specific product categories.

Focused on awareness at launch since it was the introduction of the brand to audiences on the platform, then adjusted and optimized based on performance after a period of time.

Achieved a $2.19 CPM and generated 4.5M impressions with initial campaign.

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